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CPSR INDIACenter for Public Strategy and Research

Digital, Media & Political Communication

One message, every channel the constituency actually uses — from Instagram to the LED van on the highway.

Communication fails in Indian campaigns for a predictable reason: the channels are run by different people. The social media handler, the hoarding printer, the WhatsApp group admin and the candidate’s own speechwriter are producing four versions of the same campaign. We run them as one pipeline, from one message document.

Digital platforms

Official account management

A verified, professionally run public presence.

Daily operation of Facebook, Instagram, X and YouTube accounts, with platform-appropriate strategy, consistent identity and disciplined response handling.

Content, search and paid promotion

Reach that is bought and earned in the right proportion.

Scheduled organic content, search-optimised publishing, community management, and verified political advertising with disclosure and certification handled for you.

Supporter community networks

Advocacy that comes from supporters, not only from the campaign.

Support and moderation for genuine supporter-run pages and groups, operated within platform policy and appropriately disclosed.

Youth and first-time voter engagement

A relationship with voters who ignore political advertising.

Communities built around sport, gaming, education and employment, where the candidate’s agenda is introduced through what those voters are already interested in.

Search reputation management

An accurate first page of search results.

Sustained publication of authoritative, factual content about the candidate so that a voter searching the name finds a complete and current picture.

Content production

Writing

Long-form articles, speeches, press notes and social copy written in the candidate’s own register, in English and in the constituency’s language.

Design and graphics

Creative for every format and dimension — social, print, hoardings, banners and outdoor — built from one visual identity so the campaign is recognisable at a glance.

Video and reels

Editing, colour, sound and motion graphics for long-form films, and short vertical content built for the way reels are actually watched — with the hook in the first two seconds.

Documentation crew

A dedicated two-person crew on call through the campaign period, so that nothing significant goes unrecorded and the content pipeline never runs dry.

Documentary and voice-over

Long-form films telling the candidate’s story with professional narration — a permanent asset that outlasts the cycle.

Memes and animation

Humour and 2D/3D motion that make a complex point shareable, produced by a team that watches the trend cycle daily.

Campaign songs

Anthems and jingles built on local musical idiom — the single most repeated piece of content in any Indian campaign.

Live streaming

Stable multi-platform broadcast of rallies and events with managed audio, moderated interaction and reliable distribution.

Reach beyond the smartphone

Cinema advertising

Big-screen placement in local theatres — high attention, captive audience, and credibility that a skippable ad cannot buy.

LED vans and mobile displays

Content produced specifically for moving displays: bold, short, legible at distance and from a passing vehicle.

Hoardings, banners and outdoor

Large-format design built for readability from a distance, placed at the geographic pinch points the data identifies.

Merchandise and utility branding

Caps, T-shirts, cups, cricket kits and other functional items that put the campaign into daily life — and turn workers into a visible presence.

News bytes

Reporter-format updates produced in-house, letting the campaign break its own news in a credible format for rapid distribution.

Direct outreach

WhatsApp messaging

Segmented broadcast to opted-in contacts through compliant business channels, with delivery reporting.

Bulk SMS

Registered, template-approved campaigns reaching voters in low-connectivity areas and older demographics where SMS still outperforms everything else.

IVR and voice outreach

Automated voice calls in the candidate’s own voice for reminders, invitations and announcements at scale, within permitted calling windows.

Personalised voice and video outreach

Where the candidate consents in writing, personalised messages addressing voters by name — produced with clear synthetic-media labelling and in line with Election Commission guidance.

Frequently asked

Do you handle political advertising compliance?

Yes. Political advertising on electronic and social media requires certification and platform-level disclosure. We manage certification, advertiser verification and disclosure as part of the service.

Tell us the seat.

A confidential first conversation with a senior consultant, at no cost and with no obligation.

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