Political Strategy & Advisory
The plan the campaign runs on — built from data, revised as it moves.
- Campaign strategy
- Manifesto & policy research
- Vachan patra
- Incumbency frameworks
- Candidate positioning
- Voter segmentation
Everything a campaign needs. Nothing it does not.
Eight verticals covering research, strategy, ground operations, communication and technology. Engage one, or engage the campaign.
Some clients come to us for a single piece of work — a survey before deciding to contest, a war room for the final ninety days, a manifesto that will survive scrutiny. Others hand over the whole campaign. Both are normal, and the structure below is built so that either works.
What does not change is the method. Whatever the scope, the work is grounded in constituency data, executed against a written plan, and reported in numbers you can check.
Our core services
Ten things a campaign can ask us for.
Engaged separately or as one package — from a single constituency to a full party.
- 01Political & Electoral Research
- 02Campaign Strategy & Management
- 03Constituency Intelligence
- 04Ground & Booth-Level Operations
- 05Political Communication & Digital Strategy
- 06Public Outreach & Event Management
- 07Political Surveys & Data Analysis
- 08War Room & Campaign Command Centre
- 09Candidate & Constituency Positioning
- 10Election-Day Planning & Execution
Election Campaign Management
Yatras, rallies, logistics and polling day, executed to a schedule.
- Yatra management
- Rallies & roadshows
- Nukkad sabha
- Janta darbar
- Voter slips
- Polling day operations
- ECI compliance
Political Research & Intelligence
Surveys, polls and opposition analysis that tell you where you actually stand.
- Baseline surveys
- Opinion polls
- Zone classification
- Opposition research
- Post-poll intelligence
Voter Data & Analytics
Booth-level numbers that decide where the next rupee goes.
- Swing booth analysis
- Constituency profiling
- Issue mapping
- Sentiment tracking
- Voter list auditing
Booth & Ground Operations
A verified machine — panna committees, trained agents, households covered.
- Panna committees
- Booth agent training
- Mandal gap audit
- Door-to-door
- Volunteer management
- Karyakarta tracking
Digital, Media & Political Communication
Content, reach and direct outreach, built for the constituency’s languages.
- Social platforms
- Content & design
- Video & reels
- Hoardings & outdoor
- Cinema advertising
- WhatsApp, SMS & IVR
Political Branding & Public Relations
A public image that holds up under scrutiny, and a plan for when it is attacked.
- Media relations
- Creator collaboration
- News placement
- Crisis response
- Community outreach
Campaign Technology & War Room
One command centre, live data, and a helpline that serves voters year-round.
- War room setup
- Campaign call centre
- Verification calling
- Jan Seva Helpline
- Dashboards
- Data security
How engagements are structured
Full campaign mandate
End-to-end responsibility from constituency assessment to post-poll review — from a single constituency to a full party, on 1-, 2- or 5-year terms.
Modular engagement
One or more verticals, scoped and priced independently, integrated with your existing team.
Year-round retainer
Continuous constituency service, grievance handling, communication and data tracking between election cycles.
Advisory
Senior strategic counsel on a defined question, without execution.
Not sure which of these you need?
Most clients are not, at the start. Tell us about the seat and the timeline, and we will tell you where to begin.